Blog, Podcast, Google, Sell by Cresta Norris

Author:Cresta Norris
Language: eng
Format: epub
Publisher: Kogan Page

Keywords – these are the two words you have chosen so far.

Impressions – that is the number of times your ad has been displayed as a result of a search.

Clicks – that is the individual visitor numbers clicking on your ad and arriving on your website landing page.

Total cost – this is the cost per click multiplied by the number of clicks.

When you have clicked on one of the links, information will be shown to you in a column of figures with the highest numbers at the top. This is the place where the numbers experts come into their own. They may not have been happy writing the ad, but they are going to love looking at these figures. There is a ‘Graphs’ button for you to click on the right of the screen and you can print out your graphs in Microsoft Excel. If you click on the keyword link again the column will swap to ascending order. This information will show you which keywords are getting the most impressions and you can start to think about how your business is performing in the marketplace.

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